Ekaterina Makarova, Chief Legal Counsel, Sberbank – Brand Protection

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Ekaterina Makarova, Chief Legal Counsel, Sberbank will be joining Corporate Parity’s Global Anti-Counterfeiting & Brand Protection Summit, 18th-19th April, Amsterdam – The Netherlands 

Russia is a huge market. According to the recent data, the share of counterfeits in different economic sectors varies from 5% to 30%, with the most vulnerable sectors being apparel (including sportswear), footwear, alcohol and non-alcoholic beverages, tobacco, perfumery and cosmetics, food and replacement car parts. However, it should be noted that not only the manufactured goods can be counterfeited (i.e. trademark infringement), but also companies that provide services suffer from so-called service mark infringements. Banks, telecommunication, oil and gas companies are starting to work on their brand protection programs as well. The topic is aimed to provide attendees with a comprehensive review on trademark infringements in Russia with examples from different industries and propose some effective strategies to prevent them. Special attention will be paid to antitrust tools (unfair competition) used in the fight against so-called «smart fakes» when the line between lawful and unlawful is quite thin. Another important issue that will be discussed is how to protect your brand on the Internet, namely in domain names and content of websites. Review of current Russian legislation and cases will be considered.

Background

Ekaterina Makarova is Chief legal counsel at Intellectual Property and Communications Sub-Division of Legal Department at Sberbank of Russia, Moscow. Her practice focuses on trademark prosecution, licensing, advice on copyright matters, IP protection and enforcement, legal support of marketing and advertising, data protection and unfair competition. Prior to joining the bank, Ekaterina served as an IP in-house counsel at FMCG company and IP lawyer at consulting firm specialising in IP enforcement and anti-counterfeiting matters. She worked with a range of international companies from different industries (apparel, automotive, software, etc.) to help them protect their intellectual property assets in Russia and CIS countries, the Middle East and China. Ekaterina obtained a Master-of-Laws degree in IP and information law from the Faculty of Law of the State University Higher School of Economics, Moscow, Russia, in 2011 and studied courses on business administration at John Cabot University, Rome, Italy, in 2013.

Topic

Ekaterina will be addressing the following topic;

PROTECT YOUR BRAND FROM TRADEMARK INFRINGEMENTS IN RUSSIA with a focus on

  • Situational Report on Trademark Infringements in Russia
  • Strategies To Protect Your Brand Against Trademark Infringements
  • Antitrust Tools To Protect Your Brand – Legal Regulation and Cases
  • Online Brand Protection Under Russian Law
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