GLOBAL PREDICTIVE ANALYTICS FORUM | Corporate Parity Summits and Conferences

GLOBAL PREDICTIVE ANALYTICS FORUM

“Gaining insight into the future through effective data analysis”

 

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22nd-23rd SEPTEMBER, 2016

AMSTERDAM, NETHERLANDS

SPEAKERS

PANEL DISCUSSIONS

TOPICS TO BE DISCUSSED

ABOUT THE SUMMIT

Our first annual Global Predictive Analytics Forum took place in Hilton Amsterdam Airport Schiphol hotel on the 22nd & 23rd of September, 2016. Amsterdam got to be a global hub to run international conferences for its great transport connectivity and Hilton Schiphol made it even easier, so we could bring together experts from all around the world.

During these two days of forum participants had a chance to hear from leading experts about the latest challenges they meet implementing analytics in their daily processes. Our chairman, Gordon L. Johnson II from DHL Global Forwarding from United States, leaded audience both days and did it smoothly and making event highly interactive by creating an atmosphere where all participants could freely share their ideas and opinions. Speakers from such companies as Apple, Sony, AIG, European Space Agency, Skyscanner, Bahri – The National Shipping Company of Saudi Arabia and many others shared their experience about data collection and analysis, understanding customers and how to predict their behavior correctly, business performance improvement and many more.

Our keynote speaker Bernard Marr delivered very insightful and at some point even shocking presentation about ways to turn big data into big business value with practical real-world use-cases from across the globe. Corporate Parity would like to thank everyone that helped in diverse ways to make the event a success including our esteemed chairperson, speakers and all participants for their attendance.
Looking forward to meet you in September 2017 at our second annual Global Predictive Analytics Forum!

KEYNOTE SPEAKERS

Bernard Marr

Best-Selling Author, Leading Business and Data Expert

Advanced Performance Institute, United Kingdom

Adil Belhouari

Senior Vice President\Enterprise Business

Intelligence, Analytics & Data mining

Riyad Bank, Saudi Arabia

Redouane Boumghar, Ph.D.

Research Fellow in Data Mining and Artificial Intelligence

European Space Agency, France

Jonathan Mansley

Head of Data, Analytics and Insight

Aviva, United Kingdom

Alex Hancock

Head of Treasury Analytics

Shell, United Kingdom

Harry Powell

Head of Advanced Data Analytics

Barclays, United Kingdom

Morten Ørris Poulsen

Director, Global Insights, Big Data & Analytics

LEGO, Denmark

KEY TOPICS

What can predictive analytics do?

  • Importance of predictive analytics in modern business strategies
  • Main applications of predictive analytics
  • Apply predictive analytics in your business: where to start?
  • Descriptive statistics and reporting to provide the best assessment on what will happen in the future

Modeling for direct marketing

  • Lift modeling, incremental modeling, impact modeling or differential response modeling: how it works
  • Incremental impact – the additional revenue directly attributable to the campaign that would not otherwise have been generated
  • What about those responders who would have made a purchase anyway?

Social data analysis

  • How is social media contributing to business analysis and strategy?
  • Key concepts to understand in social data analytics
  • Techniques for engaging your business and have them take the lead and recognize the value of information received
  • Practical business value: how to establish a value driven knowledge capture

Crisis of false research findings

  • Key aspects you want to test
  • Resampling to evaluate accuracy
  • Target shuffling based on training data
  • Data interpretation
  • Distribution of results to score model realistically

Working with unstructured data

  • Data storage and access option
  • Ability to process unstructured data and find the way to convert it into a structured data
  • Monitoring and improving data quality

Developing the model for your customer data

  • Overview of various kinds of models
  • Deeply understanding your target audience to anticipate their needs and desires
  • Find the best predictive model to meet your needs
  • Weights, rules or other mechanics that determine precisely how the predictors are combined
  • Matter of choice: generate business rules that can make clear sense or a complex formula

WE WOULD LIKE TO THANK THE SUMMIT SPONSORS & PARTNERS

MEDIA PARTNERS

FEATURED COMPANIES

Newscorp
AUDI
UNIversity of OXFORD
AVIVA
AIG
DHL
KU LEUVEN
Riyad Bank
SHELL
LEGO
European Space Agency
NEOPOST
DHL
AIG
Newscorp

VIDEO FROM EVENT

TESTIMONIALS

Good combination of practice and theory

AEGON, Netherlands

Far beyond expectations! I’m extremely positively surprised

Rabobank International Direct Banking, Netherlands

Exceeded my expectations. Very few sales pitches, I enjoyed the detailed presentations

Skyscanner, Scotland

100/100 -> Stellar event. Well executed. Bright minds. Well done!

DHL, USA

I am totally satisfied with the conference. The conference and topics are related to my job.

Legal counsel Total E&P

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